Next week, Hill & Knowlton ’s paired up with the Empire Club for a special panel discussion on the relationship between Social Media & Corporate Trust.
One of the brilliant benefits of working at H&K is the ability to tap into the roster of creative colleagues in our offices worldwide, and to learn from our clients, many of whom operate in interesting industries, both in hyper-local or international contexts.
This event reflects the depth and breadth of experience among H&K’ers and our highly-regarded star staffers client-side. Although we often emphasise our role as trusted advisors and communications experts, we couldn’t deliver results commensurate with our high standards without intelligent, innovative and inspiring clients. In this case, we are honoured to host a timely panel on social media and corporate trust with an inspiring client on the world stage.
Recent online public relations and reputational meltdowns, from Motrin Moms on Twitter to Domino’s Pizza’s starring role on YouTube, social media is exerting its power at an increasing rate with unprecedented speed. Speaking with Suzanne Fallender, Intel’s Manager of Corporate Responsibility (Global Programs & Performance), Peter Aceto, ING DIRECT Canada’s President & CEO, and Canadian Business‘ Senior Writer and Editorial Board Member Tom Watson, our Director of H&K’s National Corporate Communications Practice and social media enthusiast Boyd Neil will moderate a discussion about employees, stakeholders and investors’ trust and the impact of social media on their perceptions.
Suzanne’s professional experience in corporate responsibility portfolios spans over a decade and her insights into the wide swath of international challenges across environmental health & safety, HR, legal and stakeholder relations will certainly resonate with all attendees. For more information on the work of Intel, scan the Intel Corporate Responsibility blog , one of many social media tools part of Intel’s larger strategy for improved internal and external communications
Peter’s role as the senior leader of ING DIRECT Canada has proved extremely successful, highlighted by improved customer feedback, streamlined business model and a strong team executing the company vision. His experience working on the ING DIRECT USA executive committee was beneficial to many organizations serving underprivileged children around the world, as he championed the ING DIRECT philanthropic activities.
Thomas’ recent nomination for two National Magazine Awards, of which one was a feature on the ABCP fiasco-themed Facebook group, reflects his understanding of the social media space, and its impact on coporate reputation. His writing, which has appeared in The Hamilton Spectator, the Financial Post and now Canadian Business, spans business, finance, politics and technology. An avid blogger, Thomas’ business-themed Double Take blog features posts that may not appear in the print version of CB.
More information can be found on the Empire Club site here.
We hope to see you on May 7th at the Royal York to enjoy what will be a unique conversation about trust & social media among four industries’ finest communicators.
