Without a Yard

Jun 27

#omfg20

Thought it might be informative to dust off ye olde bloge to share a quick & dirty summary of the twitter conversations that are happening this weekend regarding the G20 summit (& more often than not, the riots/vandalism that surrounded them). Despite being smugly camped out in the east end, crazy stuff still managed to go down in my hood, & like many Torontonians I took to the webs to passive aggressively vent:

Overall, Twitter users commenting on the G20 reached 448 million, which will no doubt trickle to over 450 million by tomorrow:

A sample size of 500 most recent tweets referencing the G20 found less than 3% positive, 18% outright negative & a surprisingly large percentage, almost 80%, neutral. This bears true with a simple search reference-check, mainly descriptive comments about the weekend events:

This next stat is especially interesting, & we’ll see more of this trend in RT-momentum as live streaming breaking news becomes the norm on Twitter, & as more users experiment with actual live-streaming video capabilities on their mobile devices. With almost a third of all G20 tweets overall, the power of the “RT” can’t be ignored. For many this weekend, re-tweeted photos (Queen W/Spadina standoff), OHs (over-heard comments)/quotes & descriptions, flooded streams & instantaneously propelled one user’s note into a massive new audience:

And more often than not, that one user’s note that flooded other’s streams wasn’t coming from a high profile journo or media outlet. Only 2% of high authority twitter users were chiming in on the G20, which includes references in RTs:

& if there is any question whether the riot/vandalism overtook the media agenda/online user’s attention span…well, this is the graph of words associated with the G20, most often used ‘Spadina’/'Queen’/'Protester’/'Protest’ & CP24. Kudos vandals - you won the internet.

Big thanks to the Sysomos lads for building the tubes that makes all the pretty piecharts!

Feb 22

Off the beaten path…

Posted in: Tech

The most gratifying part of this weekend’s PodCampToronto was taking in some wonderful panels by the ‘indies.’ As much as I love cutting up social media experts/rockstars/gurus, something drew me away from the tried & true themes of measurement/ROI/outreach/community-building & instead plopping into fascinating (niche, obscure & quirky, oh my!) conversations & case studies.

This disinclination to attend the ‘usual’ seminars isn’t because I’m too ‘advanced.’ Honestly, it’s the embarrassing behaviour of more than 1/2 the audience…the eye-rolling, gum-popping, pen-clicking “Getta-loadda-Captain-Obvious” routine is even getting old even for me…

Like it or not, this internet thing’s caught on - one person’s ‘obvious’ is another person’s paradigm-shift. Instead of acting like a too-cool-Anglo teen trapped in an ESL course, if you’re ever in an unsatisfying session at an unconference (or anywhere except for a client meeting for that matter…) try this remedy: quietly grab your $#it, stand up, politely pop out of the room & find something else to enlighten you.

Trust me, the content is almost always there in spades, you just need to seek it out. Even if the actual tools being discussed weren’t relevant to my life/work (audio podcasts are not my thing, outside of Stone’s Throw’s irregular mixes and DJ sessions), it was a perfectly-timed integrity-recharge to be around so many people passionately plugging away on their sites & sounds.

Some great summary blog posts are already floating around the interwebs, so I’ll keep this short…One session that struck me with its thoughtful layout, great research, good use of storytelling and composed, humble presenter was Totally Filmi’s Katherine Matthews case study-style presentation of the YouTube premiere of Bollywood film ‘Striker‘. ‘@KayMatthews,’ as she’s known on Twitter, opened my eyes to the sophisticated vast communities assembling around cult film genres in spaces that I’d ignorantly assumed could only be built by/for music nerds (tho not so ignorant as to think that Bollywood is a niche genre, *insert Parry Sounder joke here*, Striker’s part of a sub-genre called ‘hacka’ (sp?) <- thanks to quick fact-check by Kay, it’s spelled “Hatke,” which broadly means outside of the mainstream)

Listening to Katherine describe the smaller studio’s use of its limited promotion budget to invest in social media outreach, how actors engaged fans/viewers in conversations about the film on Twitter & how everyone keeps these conversations afloat despite Striker taking a nosedive at the domestic box office checked off the usual fuzzy case study ingredients for social media conferences…What was especially interesting in her session was her mention of the download tracking, traffic screening, monitoring of commenting patterns, which will better inform international distribution of the Studio18 films (& likely films released by competitors, too) in the future.

Any thoughts on (booming voice) the future of podcasting? It’s still highly unlikely that I’ll subscribe to any of the awesome content I was exposed to this weekend because I love my iPod for songs, not for chats…but I have no qualms about subscribing to an awesome frequently updated YouTube channel, programming it into FrontRow & checking it regularly…Which has led to recent musings about dabbling in serialized video content. Do many of you subscribe to ‘indie’ YouTube channels? Do you bother to upload the content to your iPod/iPhone? Desktop only? Very interested to hear back….

Oct 09

Why social media schadenfreude is scarier than swine flu

Posted in: Tech

There’s a particularly startling epidemic happening in the online world, which I’m noticing mainly in Toronto of late. It might just be the 2.0 version of the classic Canadian tall poppy syndrome, but this strain is turning out to be stronger & scarier than swine flu. Victims are compelled (nay, forced?) to gush out unnecessary mea culpas, fall on their twittering swords & hide in abject terror of the virus reappearing. It disguises itself as a ‘transparency’ inoculation or an ‘authenticity’ booster shot, but there is only one diagnosis for the unfortunate malady-stricken online risk-takers - they’ve been bitten by social media schadenfreude.

Now I’m the first to grab the popcorn when things get spicy on the political scene, and don’t get between me and my indierock drama…BUT when it comes to jumping down people’s throats in an online/professional context…I get a little…empathetic. By the luck of astrologically-aligned-nerd-stars, my salty slangly casual language whilst pitching bloggers, writing content & generally floundering through life has not put in me in this position. According to the law of averages, until I am drafted to the WNBA, I will soon play the role of the ’social media practitioner’ or ‘community member’ receiving a thorough ego trouncing from the peanut gallery. {In fact, if those web gremlins continue to highjack a lovely microsite/app-project we’re eager to seed/launch I might be in this position early next week :)}

We all make mistakes. If we’re doing right by our clients, we aren’t just going through the same-old super-safe motions developing & executing campaigns. Ask any stellar standup comedian. Some jokes kill and some jokes bomb. That’s life.

So on this turkey weekend eve, let’s be thankful that there are social media peeps still taking risks, let’s remember that when this happens with ad campaigns we think it’s unique & quirky & let’s consider the embarassment of riches we have in terms of attending awesome events. Before you pile on to critique someone going out on a limb or trying something new or having an opinion…ask yourself if you really want to end up like these dudes:

*Massive full disclosure - A staffer at Social Media Group is my basketball bud & I have been known to enjoy cheap soft-serve ‘ice cream’ with Refresh Events‘ founder.

Oct 05

Beyond adoption - considering NGO’s social media intentions

Posted in: eAdvocacy

It’s been a long non-blogging stretch, which included live music (natch), a bday (piñata & nacho-enhanced), driver’s ed (2^nd time’s a charm, right?), domain registration lapse (ack!) & details emerging on what could be the wildest winter ever…

Thankfully, the key sanity check (outside of running/air-drum solo’ing) has been reading. One of the best nerdy reads in a long while has been the Hatcher Group’s recent report ‘New Media & Social Change: How Nonprofits are Using Web-based Technologies to Reach their Goals.’ Despite the sins of unnecessary capitalization, this is a punchy report worth downloading regardless of whether you or your clients are in the nonprofit sector.

Why is the Hatcher report, which is filled with some good ‘how-tos’ & tip sheets, different than the usual freebie ebooks or ‘top ten’ digg/delicious-bait blog posts? It’s the data peppered throughout the report, which was culled from a relatively recent survey (May 2009). The survey asked 70 key questions to gauge 30 NGOs’ new media interest & experience. Most telling were these statistics confirming NGOs’ attuned state regarding the online world:

53% ‘infrequently’ & 30% ‘frequently’ perform blogger outreach (& 57% spend at least 1-2 hours a week doing so)
73% frequently monitor blog references to their organization &/or issue
60% increased their fanbase, 40% increased web traffic & 20% increased media coverage thanks to Facebook

It’s valuable to stay on top of this sector’s digital communications habits because it’s planting social media seeds in the most fertile ground. This fertility is thanks to two factors - the necessity of very cost-conscious tool-use & a youngish workforce with a seemingly limitless supply of passion for their cause.

About this time last year, I drafted an interview list for a winter interview circuit of New York, Washington DC, Los Angeles & San Francisco. A large percentage of the almost 30 interviewees were working for social change either in-house at non-profits or at agencies dedicated to the nonprofit sector. While almost all of the interviewees were at or near the cutting edge of online tool adoption & seamlessly integrating digital communications into their organization’s overall plan, the Hatcher Report is a valuable sample of an average NGOs’ habits.

To demonstrate the more realistic snapshot & less experimental respondents, check out this survey response about the aims of an organization’s blogger outreach:

91% of organizations hoped to reach media
83% wanted advocates, legislators &/or staff to take note
70% sought the general public’s engagement through this unique digital channel

Perceiving online communications & blogger outreach as primarily a ‘means to an end’ for mainstream media coverage is a somewhat disheartening response from almost all 30 groups the Hatcher Group surveyed. While blogs can break or popularize stories before they are reported in newspapers or on television, the 91% wish to affect MSM left me worrying that blogger outreach wasn’t being executed with the best intentions, & as a consequence, without the most tactful approach.

Am I being completely paranoid? It seems odd that there was a 20% gap between NGOs who considered the ‘general public’ as a separate entity worth speaking with via blogs vs. feeding messages to the masses in a backdoor fashion via blog authors. Regardless of this concern, the report is a great short read & in addition to the data offers short & sweet reminders about best practices in conducting campaigns online.

Sep 01

(news)cycle

Posted in: Tech

Wisdom handed down from the blog oracle advises against writing when upset, which is probably the same futile logic that propelled legislation against road rage, but in the world of ‘current affairs’ online - delaying a post 18 hours seems prudent enough, this barely qualifies as current anymore, even.

Of course I couldn’t really keep my online mouth shut this long - after receiving emails about the tragic death of a Toronto cyclist and the sad circumstances of the accident, I started posting thoughts and reflections on Twitter.

For non-Torontonians unaware of the online rubbernecking, review the national newspapers or television stations to find a breathless breakdown in hour-by-hour bullet points of assumed/alleged actions. Don’t forget to watch videos from the various eye witnesses, the arrest scene itself, and the sadly-reminiscent-of-an-AG-press-conference car-towing.

Until officials fully review security tapes and statements from witnesses, there is no point speculating culpability. What was most stunning, and poorly articulated in my blurbs under 140 characters, was last night’s stark contrast to the fortunes of Ted Kennedy.

Today’s politicians live in a virtual fishbowl, many, like Bryant, tried to embrace it - speaking directly to constituents or stakeholders through YouTube channels, attempting to connect with new online audiences, and presenting a personal ’self’ in media interviews. Unfortunately, the hyper connected/accessible/affordable means to capture and publish media online tears down as well as it builds up. The enthusiasm and momentum embracing a ‘viral video’ is equally powerful when packaging and distributing mass amounts of information, teasing it out under the guise of objective news and judging a case before a court date is booked.

Today’s newscycle illustrates that the impressively productive career following Kennedy’s tragic fatal mistake cannot be reproduced by allegedly erring politicians today. Even the tone of Kennedy’s statement released after the investigation - less an ‘apology’ than a fierce rebuttal - seems completely opposite to the bleary eyed press conferences staffed by scrubbed-clean family members, or the vaseline-lensed ‘exclusive’ interviews to ’set things straight’ after a scandal.

The Toronto Twitter community, at least the fraction in which I choose to participate, has a very large cyclist crew. Reviewing their comments, I was immensely impressed with the respectful and sombre tone as they reflected on the sad news and awaited substantiated facts.

Most encouraging of these commentators was Mark Kuznicki, spearheader of ChangeCamp, TransitCamp organizer and now a force behind BikeCampTO. Follow @bikeunion for more information & hopefully road-sharing/transit/infrastructure becomes an ongoing conversation with all Torontonians, unprovoked by a tragedy.

Aug 30

Why online protests fail IRL

Posted in: Tech, eAdvocacy

What do KISS, IKEA & Muslim women have in common? Unfortunately there’s no snappy punchline, it’s just an excuse to weave a nerd narrative through a bunch of interesting news stories.

I’m sure by now you’ve got your Oshawa B&B resos, relieved to hear the city’s glam-rocker residents’ KISS ARMY allegiance wasn’t in vain. The band ran a straightforward prove-how-much-you-love-us online contest, which was styled like a petition, requiring city residents to submit email addresses, & promised a concert for the winning city (regrettably it was a KISS concert). After the band announced the winning city, they published a tour schedule that did not include Oshawa. Now, it doesn’t take Columbo to examine a tour schedule & discover a gap that is geographically & schedule-wise able to accommodate a ’secret’ show or ‘by popular demand’ second night in a venue (Hello Wilco, Welcome to Massey Hall x2!). Nonetheless, the interwebs’ hyper hypos have an irrepressible impulse to stretch their harnesses. The city was up in arms, thousands joined Facebook protest groups, locals became ‘representatives’ on news outlets, fansites heaved & a PR maelstrom ensued. Can’t completely blame unnerved fans for their reaction, but it proves that an online ‘petition’ campaign banking on engaging region-specific communities must reach all stakeholders clearly, consistently & concurrently - online & in ‘public’/mainstream media messaging - or face the wrath of multiple red-dye-tongue-waggings.

From KISS to kisses, The Times’ Freakonomics blogger Steven Dubner references gay rights kissing protests in Salt Lake City (or ‘IRL’ - in real life) in a fantastic quorum post called ‘How Much Do Protests Really Matter?’. It’s a great long piece that highlights some of the most effective protests throughout history - & puts the KISS KRAP, ridiculous IKEA font fiasco & the ultimate online overreaction of #AmazonFail (of which Shirkey’s blushing reflection is the best) - into perspective. Kent State, this ain’t. Aside from totally dismissing the online flareups, what can be gleaned from recent issues that’ve made their way into the mainstream?

One positive example of addressing consumer concerns straight-on is the triage-style response from Tim Horton’s to their comp’ed coffee clusterfritter. After being accused of supporting anti-gay groups, HQ calmly, widely, publicly stated otherwise, while explaining the franchisee relationship & corporate values in a balanced manner. Though they’ll go down in Twitter history as being ‘too slow’, realistically a major multi-national addressing an online issue centered on a (not ideal ideologically…) backwoods charity BBQ in less than 48 hours (counting weekend days…sadly the downside of our email era is expectation to check 24/7) is approaching impressive.

Finally, last Sunday’s NYTimes magazine on women’s issues had a special ‘The Medium’ column on Feminist Hawks by Virginia Herrernan. It illustrates how ‘motherhood’ issues (for lack of a better word…) can be repackaged, re-purposed & emailed for protest campaigns under new auspices. In this case an anti-Afghan outlook was wrapped in women’s rights. Herrernan tracked a popular email petition propelled by pundits such as David Horowitz that sought signatures supporting persecuted Muslim women, but stated military aggression was the solution to women’s liberation. “This material is expected to help seal Horowitz’s general case for the war on terror, though he has not yet changed the name of his cause to, say, the war on misogyny.”

It might be hard to assign a #fail to online protests writ large, but the summer months brought a new level of inane chatter that could be called out & calmed down as the temperature drops & leaves begin to fall. Creating online communities, sharing fact-checked/substantiated information & organizing IRL events is one of the strengths of the internet. Our creative communities’ ongoing successes in subverting negative legislative/funding changes & presenting a strong case for supporting the arts is my favourite example of combining social networks, multimedia & the power of assembly to affect legislative change & public discourse. Maybe revisiting the history of protests & learning from past well-informed, organized, thoughtful participants, will remind us of this. You’ve been assigned Whingeing History for first period, first semester - enjoy the final days of summer, kids

Aug 13

#firstworldproblem

Posted in: eAdvocacy

One of the oft-tossed phrases on The Twitter is ‘first world problem.’ Don’t know if it has jumped the meme shark, but it consistently serves a vital tone-defining purpose by allowing a user to whinge freely while communicating some self-awareness. It’s a sly wink that in the grand scheme’o'things this croissant-less-cafe, super-long-supermarket-cue or obnoxious-TTC-seatmate is less tragedy, more inconvenience.

Two totally unrelated distinctly Canadian happenings over the summer have me thinking more about this phrase within the context of advocacy campaigns and public policy.

There is no shortage of interesting, well-researched, vibrant and thoughtful pieces written by political and tech bloggers on the CRTC hearings and the belief in ‘net neutrality’ - an issue that’s been close to my heart since the early aughts when interning at Heritage Canada and researching new media policies’ effects on our cultural industries. And while it pains me to say this, not to undermine the many passonate people devoting energy to covering the hearings…I think we’re dealing with a #firstworldproblem here.

So I wanted to raise another #firstworldproblem, since we’re sitting here comfortably online in our sheltered homes or offices, powered by hydro, enjoying the interwebs (throttled or not) into the political blogosphere - howabout this summer’s TWO elections happening among Canada’s aboriginal population? Any thoughts on the candidates campaign websites or the coverage or tools to monitor donations/events/promises? Thought not.

With total affectionate bias towards the writer, I strongly believe that this piece by Waub Rice best reflects how the AFN election is both important and flawed in moving forward on issues affecting the quality of life of our country’s on-reserve native population. Please do take a moment to read it to have a *glipse* of what it would be like growing up TODAY on-reserve across Canada where the speed of internet access is an unlikely topic of conversation.

Last month a blog post surfaced citing a very dated Stats Canada report (published 2004 using 00/01 datasets) calling this lack of internet access a ’second digital divide,’ but mainly attributed off-reserve aboriginal Canadians’ rates of use to living in non-urban areas and tracking alongside non-aboriginal rural internet access trends.

Essentially, sadly, on and off reserve internet access rates and the overall lack of robust compelling information and potentially collaborative spaces online regarding the issues facing aboriginal Canadians, the composition of band councils, the election of chiefs and the AFN itself, is due to the lack of the basics for many - we’re not talking high speed/wireless/unthrottled internet - it’s electricity, computers and modems - and in many cases the communities have yet to be ‘wired’ themselves.

As the AFN process will undoubtedly evolve, as noted in today’s Globe’s encouraging piece here, internet access for Aboriginal Canadians will become much more important. Hopefully within the next five years we will see an infastrucutre that supports on-reserve and off-reserve natives to have access to all candidates’ information and tools with which they can raise issues, coordinate campaigns and offer the same level of engagement despite a community’s location.

The same tools used to communicate the challenges of first-past-the-post or advocate for electoral reform in provincial elections in Ontario and most recently BC will hopefully be used to engage Aboriginal Canadians in a discussion around building a more representative political system. That’s a #firstworldproblem worth devoting some energy, IMHO.

Jun 17

Hey, you scratched my anchor!

Posted in: Tech, eAdvocacy

In the midst of some eye-opening on-the-ground-coverage in Iran & reflections on social media’s use in times of crisis, Twitter’s been lauded as a tool able to bring ‘outsiders’ into the loop with unprecedented immediacy and increasing importance. Most well-known & demonstrative of its role thus far were yesterday’s announcement that the US State Department contacted Twitter HQ to request the delay of scheduled updates to ensure continued information was broadcast from innumerable frustrated citizens & the underwhelmed disappointment with mainstream media coverage of the election among observers worldwide over the past week (a.k.a. #CNNfail).

When asked by friends to explain Twitter (often phrased as “Why the crap are you on your iPhone again, Rudey McJerkalot?!”), which happens a lot since this (flattering?!) bizarro world recognition, it’s hard to describe the scale & scope of the medium. Depending on who you choose to follow, your daily dose of information via Twitter can consist solely of leaked hiphop mixtape bittorrents, horoscopes, localvore recipes, or salacious spam.

Like blogging, Twitter’s had a tough go earning the respect of mainstream media.

Lest I sound like a mohawk’d-Misfits-lovin’-kid screaming ‘Punk’s not dead!’, with every ‘decline of the relevancy of X’ article, there’s another useful voice popping up or staying vibrant online - be it on Twitter, blogs or holographic robot interpretive dances. The bad/boring/bored robots rust - this ratio of success:fail says nothing about the medium - the same can be said for unrecorded songs, unpublished poems & unsewn outfits.

Hopefully after this week’s umpteenth demonstration of Twitter’s usefulness beyond hype-y marketing forays it’ll stop being second-guessed as a fuel source to move forward an issue’s narrative.

Closer to home, & far more capable of describing the whats & whos of Twitter, are the computer whizzes at Sysomos. Their report released on Friday is phenomenal. Some brilliant observations can be gleaned from just scanning the Summary if you’re tight for time, here are my favourites with my comments in parentheses:

- 21% of users have never posted a Tweet (Would most agree that the 1/5 ratio of ‘lurkers’ is the same for chat rooms & forums?)

- 72.5% of users joined between January - May 2009 (Mind-boggling growth rates, thanks to Oprah & Ashton)

- 65.5% of self-identified ‘PR Professionals’ have never posted an update ( hm. )

- 55% of users use something other than Twitter.com’s webpage version, Tweetdeck is #1 with 19.7% marketshare (could determine viability of pay-to-play or tiered membership offering based on how many users opt for paid mobile applications)

Hopefully the next generation of this report could examine the content overall to determine how many posts are Retweets (or ‘RT’s), sharing website URLs & messages to ask/reply to other users (’@’s back & forth) - this might give us a better idea of how conversational the medium can be vs. the broadcast-y nature in which it has been characterized/dismissed.

On that nerdy note, I bid you adieu & hope our paths cross in music nerdery this week during NXNE

Special hat-tip to Count Gavin (a.k.a. Gavin Stephens - hilarious Toronto comic) for movie-reference-reminder….

Feb 25

I got a lettermans sweater with a letter in front I got for football & track

Posted in: Music, Tech, eAdvocacy

Completely blissed out after having a very edu-mi-cational Tuesday yesterday. Was very lucky to meet the enthusiastic crew of EQAO with Intangibles auteur, colleague & reformed protester Boyd Neil, when we presented concepts and examples demonstrating the impact of digital media on the education sector to our province’s communications professionals.

Wrapped the afternoon/early evening on my old stomping ground, UofT campus - Sid Smith specifically. Like a reverse of Proust’s dunkin’madelaine, the 70s dystopian architecture brought back the faint whiff of Fung Mess Hall chicken fingers & recycled over-brewed coffee. Long-time-bud-turned-expert-’crat & professorial-type Josh Hjartarson was misguided enough to expose a mess of malleable minds to my mad ravings on the subject of government relations. Of course Josh was his always affable self, presenting with sharp quips, awesome examples and too-hip clips. My jokes about Napster being free when I was in undergrad were met with crickets’n'tumbleweeds. Le sigh.

Some tough queries from the always bright UofT PoliSci students that’re TEN YEARS YOUNGER THAN ME. If y’all have any queries about what I *do* in GR…fire away…or click ahoy:

GR@UofT

View more presentations from withoutayard. (tags: politicalscience comparativestudies)

Finally, the most edu-mi-cational part of the day was discovering new music & meeting new Tweeps in the 2nd Twuneup Community (Follow’em @TwunesTO). My pick out of all the the amazing cover songs? Beck+Of Montreal = AWESOME (not crystal clear recording…)

Nov 16

bright lights, tv screens, feels like looking in a magazine

Posted in: Music, eAdvocacy

Hate to get all meta on y’allsies again, but need a segueway to relaunch…however painfully brutal this may be…As you can see, I’m WordPressing* not Blogspotting after a training period for some political thing. Besides that one-month foray into politics&tech, I haven’t uploaded any text outside of Twitter since the unspectacular campaign wrapped in Canuckistan.

No shortage of amazing shows before, after & during the that time period, too. Refer to Roberto’s YouTube to boo David Byrne’s Massey Hall show, which was - bar none - the cream of the crop (not to disparage Nick Cave, Chromeo, Spinto Band, Wm Del Ray, Feist, Hot Chip, Radiohead, She+Him, Lykke Li, Emily+Delta, Samantha Martin, & a ton of others I’m too sleep deprived to remember…). Check out a pixelated posse of miscellaneous concert/life snaps via Facebook & the FlickrFiles to refresh memories I can’t dredge.

Anyway, it was a really, really good autumn - so good, in fact, that there was no time to capture it on the intertubes. Winter ahoy, then - shifting the focus from Toronto tidbits to publish a series of interviews I’ve been lucky to secure (lucky = having a very progressive & encouraging employer + kind, generous & well-connected friends) around the theme of ‘eAdvocacy.’

I’m beyond psyched (& honoured, flabbergasted, overwhelmed, etc…) that I’m blagging my way across the U-S-of-Eh so soon after the most significant ideological/political paradigm shift in my gen’s lifetime. Hyperboles aside, I hope to canvass the wide array of technophiles using/creating/modifying the web to create communities, raise awareness & - above all - affect change.

This wouldn’t be withoutayard proper withoutasoundtrack, though, right?

NYC Hotel Gym Playlist - or - How I Learned to Stop Worrying & Love the Knicks

1 - Back In Your Head (Stop Die Resusitate Remix) - Tegan & Sara

2 - My Moon My Man (Boys Noize Remix) - Feist

3 - Suspicious Loop Affair (Immuzikation Mashup) - My Morning Jacket/Hercules & Love Affair/US3

4 - Dur dur d`etre un bebe - Jordy

5 - Working Together (Boys Noize Vox Mix) - Gonzales

6 - Fancy Footwork (RAC Mix) - Chromeo

7 - Suenos Dulces (DLake Remix) - Thunderheist

8 - Damn Girl (Curtis Vodka Remix) - Kid Sister

9 - Working for Vacation - Cibo Matto

10 - Raise Me Up - Hercules & Love Affair