Before I spam my entire FB peeps’ update stream with ‘Meghan favourited a YouTube video’ notices, I’ll give massive official blahg shout out to Fader magazine (who throws the BEST sxsw parties, BTW) for their inspired new web campaign sponsored by Southern Comfort. ‘At the Bar with Southern Comfort‘ is weekly series of YouTube videos has filmed bands in their favourite hometown bars & asks them to perform acoustic covers – & the choices by the bands are just – wow.
Dunno if Fader approached SoCo or if this just came out of their existing advertiser/publisher arrangement, but IMHO this is a great campaign. Fader said in July that an upcoming SoCo tour with Polyphonic Spree (meh) & The Hold Steady (yea) is happening along these all-cover-song-lines….
As anyone knows from most major music fests, absorbing some sponsorship/logo/branded stuff is a given to book decent acts & turn a profit.
Here’s a sample of the vids – Daredevil Christopher Wright in Madison, Wisconsin covering Megafaun‘s Drains. & to all the pristine prissies who accuse musicians of selling out for doing stuff like this…don’t even get me started…