Facebook Developer Garage -> Fun with Algebra & Bilingualism

Don’t know if there has been a recent statistical breakdown of Canadian language preferences on Facebook, but last night’s fantastic* & long-awaited Developer Garage event got me into an algebraic mood.

Please play with these numbers & challenge me if you feel this is mingy!

One of our (many) challenges in government communications (oh, hai, I got a new gig…more about that later) is our commitment to French-language services. Some comms branches & agencies, strapped for time & staff, worry that there isn’t an audience for French-language content on social networks. Last night’s #FBTO presentation by Facebook Canada’s Alfredo Tan included some great stats that lead me to believe otherwise:

  • 16.9 million Canadians on Facebook (50.1% of ’09 population)
  • 54% female users
  • 9.5% French (1.6M)

Sooo…if we know that 9.5% of Canadian Facebook users are French-speaking, but we only care about Ontario (at Queen’s Park…not the royal we, okay?) …using StatsCan’s 2006 data (insert joke about non-Dark-Ages-government needing accurate population data here):

Let’s combine all the 289,035 French peeps with thecombo ENG/FR (26,050) & FR/Non-official/+ENG familes (3,065 & 3,405) for a grand total of 321,555 French-ish citizens in Ontario.

If total FR(& EN/Other) population in Canada is 6,777,665 & of those 1.6M are on Facebook – Pepsis have a 24% FB uptake rate.

We can now extrapolate that there are 77,173 Franco-Ontarians on Facebook. A definite worthy audience to plunk some effort & energy towards.

Now, who wants to quiz me on the periodic table of the elements?

* Strongly encourage you to track down the #FBTO presentations by  Syncapse (Stella Artois case study) & Vortex Mobile (Boston Pizza in-store promotion w/ FB-integration), both very good presentations that demonstrate the impact a properly planned, fully integrated campaign can have – & what data-rich results it can yield.

Beyond adoption – considering NGO’s social media intentions

It’s been a long non-blogging stretch, which included live music (natch), a bday (piñata & nacho-enhanced), driver’s ed (2nd time’s a charm, right?), domain registration lapse (ack!) & details emerging on what could be the wildest winter ever…

Thankfully, the key sanity check (outside of running/air-drum solo’ing) has been reading.  One of the best nerdy reads in a long while has been the Hatcher Group‘s recent report ‘New Media & Social Change: How Nonprofits are Using Web-based Technologies to Reach their Goals.’ Despite the sins of unnecessary capitalization, this is a punchy report worth downloading regardless of whether you or your clients are in the nonprofit sector.

Why is the Hatcher report, which is filled with some good ‘how-tos’ & tip sheets, different than the usual freebie ebooks or ‘top ten’ digg/delicious-bait blog posts?  It’s the data peppered throughout the report, which was culled from a relatively recent survey (May 2009).  The survey asked 70 key questions to gauge 30 NGOs’ new media interest & experience.  Most telling were these statistics confirming NGOs’ attuned state regarding the online world:

  • 53% ‘infrequently’ & 30% ‘frequently’ perform blogger outreach (& 57% spend at least 1-2 hours a week doing so)
  • 73% frequently monitor blog references to their organization &/or issue
  • 60% increased their fanbase, 40% increased web traffic & 20% increased media coverage thanks to Facebook

It’s valuable to stay on top of this sector’s digital communications habits because it’s planting social media seeds in the most fertile ground.  This fertility is thanks to two factors – the necessity of very cost-conscious tool-use & a youngish workforce with a seemingly limitless supply of passion for their cause.

About this time last year, I drafted an interview list for a winter interview circuit of New York, Washington DC, Los Angeles & San Francisco.  A large percentage of the almost 30 interviewees were working for social change either in-house at non-profits or at agencies dedicated to the nonprofit sector.  While almost all of the interviewees were at or near the cutting edge of online tool adoption & seamlessly integrating digital communications into their organization’s overall plan, the Hatcher Report is a valuable sample of an average NGOs’ habits.

To demonstrate the more realistic snapshot & less experimental respondents, check out this survey response about the aims of an organization’s blogger outreach:

  • 91% of organizations hoped to reach media
  • 83% wanted advocates, legislators &/or staff to take note
  • 70% sought the general public’s engagement through this unique digital channel

Perceiving online communications & blogger outreach as primarily a ‘means to an end’ for mainstream media coverage is a somewhat disheartening response from almost all 30 groups the Hatcher Group surveyed.  While blogs can break or popularize stories before they are reported in newspapers or on television, the 91% wish to affect MSM left me worrying that blogger outreach wasn’t being executed with the best intentions, & as a consequence, without the most tactful approach.

Am I being completely paranoid?  It seems odd that there was a 20% gap between NGOs who considered the ‘general public’ as a separate entity worth speaking with via blogs vs. feeding messages to the masses in a backdoor fashion via blog authors.  Regardless of this concern, the report is a great short read & in addition to the data offers short & sweet reminders about best practices in conducting campaigns online.

Why online protests fail IRL

What do KISS, IKEA & Muslim women have in common? Unfortunately there’s no snappy punchline, it’s just an excuse to weave a nerd narrative through a bunch of interesting news stories.

I’m sure by now you’ve got your Oshawa B&B resos, relieved to hear the city’s glam-rocker residents’ KISS ARMY allegiance wasn’t in vain. The band ran a straightforward prove-how-much-you-love-us online contest, which was styled like a petition, requiring city residents to submit email addresses, & promised a concert for the winning city (regrettably it was a KISS concert).  After the band announced the winning city, they published a tour schedule that did not include Oshawa. Now, it doesn’t take Columbo to examine a tour schedule & discover a gap that is geographically & schedule-wise able to accommodate a ‘secret’ show or ‘by popular demand’ second night in a venue (Hello Wilco, Welcome to Massey Hall x2!).  Nonetheless, the interwebs’ hyper hypos have an irrepressible impulse to stretch their harnesses.  The city was up in arms, thousands joined Facebook protest groups, locals became ‘representatives’ on news outlets, fansites heaved & a PR maelstrom ensued.  Can’t completely blame unnerved fans for their reaction, but it proves that an online ‘petition’ campaign banking on engaging region-specific communities must reach all stakeholders clearly, consistently & concurrently – online & in ‘public’/mainstream media messaging – or face the wrath of multiple red-dye-tongue-waggings.

From KISS to kisses, The Times’ Freakonomics blogger Steven Dubner references gay rights kissing protests in Salt Lake City (or ‘IRL’ – in real life) in a fantastic quorum post called ‘How Much Do Protests Really Matter?’.  It’s a great long piece that highlights some of the most effective protests throughout history – & puts the KISS KRAP, ridiculous IKEA font fiasco & the ultimate online overreaction of #AmazonFail (of which Shirkey’s blushing reflection is the best) – into perspective.  Kent State, this ain’t. Aside from totally dismissing the online flareups, what can be gleaned from recent issues that’ve made their way into the mainstream?

One positive example of addressing consumer concerns straight-on is the triage-style response from Tim Horton’s to their comp’ed coffee clusterfritter.  After being accused of supporting anti-gay groups, HQ calmly, widely, publicly stated otherwise, while explaining the franchisee relationship & corporate values in a balanced manner.  Though they’ll go down in Twitter history as being ‘too slow’, realistically a major multi-national addressing an online issue centered on a (not ideal ideologically…) backwoods charity BBQ in less than 48 hours (counting weekend days…sadly the downside of our email era is expectation to check 24/7) is approaching impressive.

Finally, last Sunday’s NYTimes magazine on women’s issues had a special ‘The Medium’ column on Feminist Hawks by Virginia Herrernan. It illustrates how ‘motherhood’ issues (for lack of a better word…) can be repackaged, re-purposed & emailed for protest campaigns under new auspices.  In this case an anti-Afghan outlook was wrapped in women’s rights.  Herrernan tracked a popular email petition propelled by pundits such as David Horowitz that sought signatures supporting persecuted Muslim women, but stated military aggression was the solution to women’s liberation.  “This material is expected to help seal Horowitz’s general case for the war on terror, though he has not yet changed the name of his cause to, say, the war on misogyny.”

It might be hard to assign a #fail to online protests writ large, but the summer months brought a new level of inane chatter that could be called out & calmed down as the temperature drops & leaves begin to fall.  Creating online communities, sharing fact-checked/substantiated information & organizing IRL events is one of the strengths of the internet.  Our creative communities’ ongoing successes in subverting negative legislative/funding changes & presenting a strong case for supporting the arts is my favourite example of combining social networks, multimedia & the power of assembly to affect legislative change & public discourse.  Maybe revisiting the history of protests & learning from past well-informed, organized, thoughtful participants, will remind us of this.  You’ve been assigned Whingeing History for first period, first semester – enjoy the final days of summer, kids :)

As they try to change their worlds, are immune to your consultations

Been reviewing relatively recent Toronto plan-undoings that involve citizens rallying around a piece of property & pushing back – online, natch.  What drew me to the first was plain’ol’personal interest & proximity – the No Big Box in Leslieville campaign.  Take a boo at their webpage - it’s nothing special.  But it worked.

The second was brought to my attention by a clued-in-colleague with a nose for all things green’n'municipal – the Strachan bridge offered up by Metrolinx.   This advocacy group’s site is even less stunning – how the heck do you navigate this thing?  Who came up with that rambling acronym? (stands for “STOP METROLINX Super-Bridge on Strachan Ave”, FYI) Where do those hot models live?  But it worked.

Finally, a photo-journo extraordinaire reported Home Depot’s foiled plans, which made us realize that local hardware handymen can’t do it nor can they help.   Although Home Depot cited economic concerns were behind their retrenchment, there was little to no local lurv & my *super thorough* online investigation includes year+ of grumblings & mumblings…

So wha’happen?

As much as I’d love to blame the developers for not wielding flashy splashy sites to dazzle & inform residents, it’s easier than that.

There’s nothing high tech, high falutin’ or high octane about the anti-project sites & their successful offshoots – Facebook groups & online petitions.

It’s the basic call-to-arms simplicity that saved the day in the two most recent examples.

Check your options on the No Big Box site:

  • Sign & Circulate a FAQ sheet or Petition (downloadable in PDF & Excel, respectively)
  • Display a No Big Box in Leslieville Poster in the window of your home or business (downloadable in 2 sizes, B&W or colour, in PDF)
  • Attend an OMB meeting (dates updated on homepage/only page & OMB’s website offered in case user can’t attend a ‘real life’ meeting)

Same with the Strachan’ites:

  • Regular updates from municipal & provincial politicos
  • Email blast cross-posted on homepage
  • Drive to petition, Facebook Group, Photo Gallery of plans

Although it’s far less straightforward than the Leslieville gang, it acted as a vital hub for anyone searching for information about the bridge & immediately offered actionable tasks to affect change.

From feedback posted by the publicspaceratti after new non-bridgey-plans were announced, the community appears pretty happy with Metrolinx’s compromise.

So what can we learn from these two successful online grassroots campaigns & one scared-off developer?

You can quickly frame the discussion & perception of a project by mounting a simple online campaign HQ that offers basic information, easy-to-understand & actionable tasks, & multiple off-shoots (petitions, Twitter, Facebook groups, e-mail signups, links to authorities) for your supporters to review, repurpose & redistribute.

Developers, investors, corporations & local politicians can learn a great deal from the momentum built on these sites, the frequent maintenance, updates, engagement, as well as the clarity with which they describe a problem/plan & offer immediate levers to send feedback.

Establishing in-real-life consultations – as well as concurrent online fora – is only the first step – executing these events & maintaining the web properties has to be conducted transparently, while prioritizing frequent updates, accessibility & ease-of-use.

Easy.

Oh, you’ve got the future in your hand

In honour of the credit crisis & financial sector meltdown, I’m declaring bankruptcy on multiple unfrequented email accts.  This includes Facebook.  Please be patient as some things are delayed/lost in the shuffle…meghan@withoutayard.com works best.  Even better? IRL times – my 2nd fav East Coast DJ is spinning tonight….

I can turn back the hands of time, you better believe I can; I can make the seasons change, just by waving my hand

Wintertime & the living is slushy.  Despite the brutal barren wilderness & chill Canuckistan climate, hearts are warm in the centre of the universe for all things governmental/transparent/politicin’…

First things first – Event Plugs:

Wednesday, January 21stThe Churchill Society for the Advancement of Parliamentary Democracy is hosting a free Citizen Forum called “Parliament 2009:  What Kind of Country Will We Have?” at the University of Toronto Munk Centre.  Event details can be found here (on Facebook, natch) & here (on our org’s website).  The panel is stellar, the conversation will be oh-so-timely & a grand time will be had by all.  I’m encouraged to see many, many newbies already RSVPing – many from TO’s lively tech scene.  Cross-pollenation of these communities is vital & shows a genuine enthusiasm brewing to discuss our parliamentary processes, public  policies & – most importantly – developing solutions to increase citizen engagement.

The timing of the CSAPD event couldn’t be better, serving as the bass-heavy-rumbling thunder before the eye-catching-crackly lightening of ChangeCamp.  Originally assembled via Twitter, word-of-mouth & email blasts, we’ve now settled nicely into a GoogleGroup nest & would love to have you on board as a volunteer, donor or participant. 

Saturday, January 24th – ChangeCamp will be rockin’ the MaRS Centre across from Queen’s Park in crunchy unconference style.  Please do join us for a full day of positive, creative & thoughtful chats about Government & Governance in the age of Participation.

Tomorrow I hope to have a more content-y piece on the trends & activities behind the creation & popularity of these events…hopefully…darn it all to heck it’s been a lil’busy up in here.

Forget your perfect offering. there is a crack in everything, that’s how the light gets in.

So here’s the Facebook‘ed cut’n'paste from the cut’n'thrust from the demo-discussion (name removed to protect the innocent).  Some interesting ideas incubating this week, probably as a result of last week’s blowout.  Thinking more about the public consultation process, using digital tools to drive grassroots participation, citizen engagement & how to build better public consultation forums.  But I digress – this is pure politics below.  Comments welcome

Subject: Twitter
Between You and JohnD’Oh

JohnD’Oh
December 5 at 5:31pm

I tried d replying on Twitter, but you’re not following me!

My $0.02:
- I disagree with the coalition. When I cast my ballot for the NDP, it was precisely because I didn’t want to vote for Stephan Dion. Their “62% majority” is counting me as though I support the coalition.

- I disagree with the GG’s decision to suspend parliament. Her role is to let parliament fight it out, and not interfere.

- I think it’s irresponsible and somewhat childish to be doing this at a time when we all need parliament to actually do some real work.

- I’m a little sick of the endless chatter on the news and radio. More talk isn’t going to get things moving

… and if an election were to be called right now, I’d switch from the NDP to the Conservatives.

So whats this event you’re organizing? Sounds interesting.

JohnD’Oh
—-
Meghan Warby
December 7 at 11:16am

Hey! I just clicked follow yesterday – sorry about that! Can I blog about this? May I use your email with or without attribution – it’s a great jumping off point….

I see your point of view on how the coalition was not an ideal governance path for many Canadians, however I respectfully point out that if you disagree with the GG choosing prorogation over a vote (‘fight it out’), which would inevitably lead to a coalition-led non confidence motion/dissolution, that you are now entering cake having & eating mode. We elected a parliament, not a president & that parliament, if left to ‘fight it out’ was prepared to execute a plan they negotiated among three parties to govern.

As for ‘childish’ actions – that’s an at-times-fair but trite & over-used accusation dismissing politicians’ motivations. It is childish (or naive) to believe that you can affect change aligning yourself with an organization anchored in a set of values, policies & actions – these politicos should be duke-ing it out mano-a-mano on Bay Street, right? Or putting aside their differences & working to solve a stalemate through a coalition, oh, wait, that’s what was proposed. I’ve never joined a political party, but I was a card-carrying member of innumerable crunchy-granola-eating-hackey-sack-playing organizations when I was a teenager – I mailed hundreds of dollars to NGOs in mini-increments to contribute to causes in which I believed, wrote letters, organized events – pretty childish to think that I could make a difference, huh?

However, I feel that childish is a fair description of two policy pronouncements – taunting political parties by threatening to remove public funding ($30M per year= a lot of rubber chicken) & an additional jab with a threat to remove the right to strike from public sector workers (why should someone’s employer determine their labour rights so long as they are not providing emergency services or other classifications that have already been laid out provincially?). Outside of the blissfully ignorant economic statement, with conveniently oblivious assertions that we will not run a deficit, these two policies were too much to stomach & assaulted the core beliefs of left-leaning parties, and also a natural (some say crass…) self-preservation instinct for the parties’ administration.

& THIS is what really, really bothers me about blase political critics – feigned exhaustion.

I’m NOT sick of the chatter because it serves to refresh, remind & re-educate Canadians of the machinery – the basics – of our political system. People toss off phrases like ‘plead the fifth’ mindlessly without knowing that in OUR COUNTRY this means that Parliament sets out the MPs’ powers & immunities & it in no way relates to keeping mum after an arrest! Rallies, web campaigns, blogs – this is not just ‘static’ – people have woken from a paralyzing coma that engulfed them during an (admittedly) tepid political campaign & (thanks to ‘chatter’) recognize the power of Parliament. This is empowering, should be encouraged & fuels more ‘chatter’ – it is incumbent upon citizen journalists & mass media outlets to air divergent opinions on the future of our government, because it directly impacts our quality of life & reputation abroad.

I will not even TOUCH the logic(?) behind your threat to ‘punish’ the NDP by voting Tory in the next election.

I will, however, buy you a beverage of your choice (maybe this deserves 2) at an upcoming event, since I’ve unloaded my nerdy enthusiasm for all things political on your unsuspecting inbox.

Your fan,
Meegs