#ConfidenceGap or ‘Nobody can make you feel inferior without your permission’

Since there’s plenty of time to browbeat, spam & harangue y’all into voting for our South by Southwest Interactive (SXSWi) panel about passionate people (please do vote early’n'often here, seriously), I wanted to riff on the theme of a spot-on proposal, discovered thanks to Rad Campaign’s founder Allyson Kapin twitterstream (@womenwhotech).

Sarah Granger of WomenCount has an awesome lineup of women speakers on board to discuss ‘The Silent Majority: Women in Politics Online.’ Regardless of whether or not you plan to attend SXSWi, could you please click that link, create an account & vote for this panel as a favour to me? Please?

Timing’s spot-on, with scorching-hot political discussions about proposed healthcare overhauls & infinitely blog-able nutbars attending local townhall sessions.  Countering the divisive & anger-fueled ‘discussions’ occurring on this subject is an online space launched today, built by BlogHer & the Sunlight Foundation for women to share their thoughts on the healthcare debate. Users are encouraged to employ Sunlight Foundation’s roster of online tools, such as OpenCongress, to efficiently search & read the healthcare bill’s contents.  It’s telling that the first space online for public policy conversations by/for women is on the subject of healthcare, a public policy and private sector subject area that is in dire need of more estrogen after hundreds of years of male-only pharma trials & medical studies.

Hopefully by March this space‘ll serve as a case study for the ‘Silent Majority’ panelists to demonstrate that a large female audience will eagerly contribute to serious policy discussions when offered a space & encouragement; & this space‘ll also contrast sharply with mainstream media coverage of screaming match soundbites, insult-slinging & fear-mongering.

While it might seem ‘kumbya’ to state that these policy discussions would be more civil had they been shepherded by women, having worked for two whip-smart, balanced, strong & self-effacing female politicos, I truly believe that this is true & look optimistically to Kathleen Sebelius‘ ‘tenacious d’ throughout her career to deliver real reforms from the Health & Human Services Department in the months to come.

The clearest authoritative communicator on the touchy subject of lower participation rates of women in politics is Dee Dee Myers.  In her 2008 ‘Why Women Should Rule the World’, Myers devotes an entire chapter to ‘Closing the Confidence Gap,’ where she specifically lists verbal tics (starting phrases with ‘I think..’) & self-discouraging mental patterns that eroded her confidence while working in the West Wing. (More recently a Canadian expert scholar on this subject, Sylvia Bashevkin, published ‘Women, Power & Politics,’ which I’d highly recommend if you want a maple-glazed variety).

As Myers recounts her personal experience in one of the most coveted staffer roles interacting directly with news media, she supports her heartening &/or cringe-inducing anecdotes with research & interview quotes from biologists, sociologists & politicos (including Sebelius :).  What made me think of this chapter within the context of BlogHer/Sunlight/SilentMajority was this quote from Harvard Business School professor Rosabeth Moss Kanter, which merges gendered discussion participation, voices online & confidence perfectly:

“There is no talent difference that I can see.  There is sometimes a difference between the men and women in the willingness to claim airtime in class.  The men seem to feel that they can start talking and eventually they’ll have a point to make.  The women are more likely to feel that they ought to have something valuable to say before they say it.”

We’re definitely lucky to have wry commentary coming frequently from bloggers such as Kadi O’Malley, as well as the many sharp female print jounalists from Canadian dailies extending conversations from their columns online, but we are unfortunately still at a loss when it comes to quantity & choice for viewing the political landscape through a women writer’s lens, professional or amateur.

Blogging about this at all means entering a loaded & delicate subject matter (landmines include ‘tokenism,’ ‘quotas,’ ‘man-bashing,’ etc.), but I feel the same as I did when I blogged in the winter to mark The Churchill Society’s support of women in politics.  What’s changed is that with more collaboration between female writers online & the tools to synthesise information to suit a searcher’s specific policy interests, in the months ahead we’ll hopefully see more safe spaces built for informed female users to discuss specific policy issues, flesh out their views, disagree honestly & openly - without descending into name-calling.

These days I’ll sit on cornerstones & count the time in quarter tones to ten

Feeling like Eloise holed up in a nice hotel for this long.  Due to scheduling conflicts & miscellaneous foils, two of today’s interviews (eHealth comms pioneer & architect of major NGO’s digital strategy/re-weblaunch) were over the phone.  Produced very enlightening conversations nonetheless (made for easier note taking/furious non-eye-contact-typing, too).  Wrapped the day chatting in SoHo, visiting a collaborate social network for artists that’s taking community management/user engagement to the next level, growing exponentially & moving forward with innovative & useful (not just bright’n’shiny) tools for their ‘uber-users’ to beta test before full rollout.

One theme tied these very diverse chats together - know your user.  SurprisingEx. Mobile platform adaptation/adoption was not a huge concern for 2/3 interviewees because: 1) they’ve got bigger fish to fry; 2) their pool of users aren’t online via mobile devices & 3) it doesn’t serve the fundamental goals of the org.

All three organizations invested time tracking metrics, studying demographics and soliciting feedback to develop a very good sense of who they were/needed to reach.

The three organizations varied in size, scope & shape bigtime.  The largest, a more advocacy-focused NGO that’s registered over 300K members in its 70 years, is challenged by numerous offices mounting different campaigns & de-bureaucratizing/un-siloing an old-school site.  Engaging staff at all levels to adopt/accept a new web philosophy is a work in progress.  Shared colleague Collin’s phrase ‘Return on Intention’ to echo the interviewee’s explaining to colleagues that “the ‘front page’ is not nearly as important as you think it is in terms of findability or navigation.”  No doubt it’ll take many eAdvocates awhile, especially if they’re in older organizations with massive press-release-filled sites, to successfully proselytize the virtues of caring about the other ROI.

Will be publishing a white-paper-style presentation after the meetings this month, leaning against developing one-post write ups for each interview, too, it already lives in GoogleDocs, couldn’t hurt to publish mini vignettes, I just don’t want to create a siloed monolitic brutal web1.0 site of my own…

Hm.  What do you think I should do?