#omfg20

Thought it might be informative to dust off ye olde bloge to share a quick & dirty summary of the twitter conversations that are happening this weekend regarding the G20 summit (& more often than not, the riots/vandalism that surrounded them).  Despite being smugly camped out in the east end, crazy stuff still managed to go down in my hood, & like many Torontonians I took to the webs to passive aggressively vent:


Overall, Twitter users commenting on the G20 reached 448 million, which will no doubt trickle to over 450 million by tomorrow:


A sample size of 500 most recent tweets referencing the G20 found less than 3% positive, 18% outright negative & a surprisingly large percentage, almost 80%, neutral. This bears true with a simple search reference-check, mainly descriptive comments about the weekend events:


This next stat is especially interesting, & we’ll see more of this trend in RT-momentum as live streaming breaking news becomes the norm on Twitter, & as more users experiment with actual live-streaming video capabilities on their mobile devices. With almost a third of all G20 tweets overall, the power of the “RT” can’t be ignored. For many this weekend, re-tweeted photos (Queen W/Spadina standoff), OHs (over-heard comments)/quotes & descriptions, flooded streams & instantaneously propelled one user’s note into a massive new audience:


And more often than not, that one user’s note that flooded other’s streams wasn’t coming from a high profile journo or media outlet. Only 2% of high authority twitter users were chiming in on the G20, which includes references in RTs:


& if there is any question whether the riot/vandalism overtook the media agenda/online user’s attention span…well, this is the graph of words associated with the G20, most often used ‘Spadina’/'Queen’/'Protester’/'Protest’ & CP24. Kudos vandals – you won the internet.


Big thanks to the Sysomos lads for building the tubes that makes all the pretty piecharts!

3 Responses to “#omfg20”
Cassie B. Posted on June 28, 2010 at 6:31 am

It helps when the Q&S/O Canada video goes boingboing…
Great job Meghan on this roundup – comparing these protest numbers to the climate ones (#unfccc and #tcktcktck) and can’t believe the media missed the real story here – the G20′s backsliding on their Pittsburgh phaseout of $100 *billion* in Gulf-spilling, dirty oil subsidies. I need a tool for measuring the effect of the B20 oil execs on this one.

40deuce Posted on June 28, 2010 at 7:18 am

Great post Meghan!
We also took a look at sentiment online going into the #G20 (http://bit.ly/duTdyH ) and plan to do a follow-up for the aftermath tomorrow after people have had time to write up their thoughts today.

Cheers,

Sheldon, community manager for Sysomos

Meghan Warby Posted on June 29, 2010 at 6:55 am

Thanks Cassie & Shel! Sadly the mass of G20 coverage (dare I say 90+%?) was reserved for the protests, on twitter at least. Since the summit wrapped, there ahve been some less-than-scathing, but still tut-tutting MSM reports about the inefficacy of the mtgs themselves.

Looking forward to your write-up from Sysomos HQ, Sheldon!

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